The book by Micah Solomon, “Your Customer is the Star,” makes some really great points as far as millennials are the generation we need to cater to as a business. I have a little bit of an opinion about this because I have seen how times changing has affected a few different generations. I am quickly learning because I have millennial children and they help me figure things out. One thing that bothers me though is millennials may be the customers now and in the future, but we still have customers that are not of that generation. Can we not cater to the needs of both? If the goal is customer satisfaction that goal should not be aimed at a certain age. It should be ALL customers. People do want things delivered quickly and they want the process to be simple and the waiting time to be almost non existent. It almost embarrasses me that I am a little bit like this. I do think there is a solution though.. I think you have to add technology and progress as the world progresses. However, I think you have to also consider those who are not changing with the time and who are struggling to find their way through the Walmart checkout lane. When I say that.. I mean sometimes I go to the store later in the evening and the self checkout is the only lane open. For some baby boomers this is so frustrating to navigate. So they need someone.. A Person.. to check them out or someone willing to show them. This is just one place. Imagine the frustration of paying bills or working a smart tv for those who have done this the same way for years and years. Either way… I think businesses should cater to both, take care of both and if they know how to do things..great! If they don’t… show them the way.. That is truly making All your customers the Star!
So I read this article on how video is largely underutilized on Facebook and other social media. If you are interested in the article it can be found here http://bit.ly/2tF6ZWX. My Facebook feed is usually filled with videos people have shared so I was a bit shocked to read that. In the article they did a study on what kind of posts get the most interaction. And GUESS WHAT…..it was video. Posts with text only had a lot less response than a post with video. When people not only share video but upload their own videos, there is more interaction between users on the platform. It makes sense though. I am more engaged and likely to watch someone’s vacation video than I am to just read a post about their vacation with nothing but text to keep my attention. If I am looking for a way to do something… a #howto.. I am most likely to look for a video, not a text format information guide. I have never thought about how important video content is, even to me when I am learning. So definitely will be utilizing video more in the future. Here is a tutorial video to help you start today creating your own video using animoto.
Just to add a little something more to think about… Facebook Live is a big thing right now. When it is used for business events, documenting a vacation or something good, I think it is so valuable. What a great tool Facebook has created. What happens though when the content is not good. The downside to Facebook live is that it is truly LIVE stream and people have used it to document the things we don’t want to see in the world. It seems more criminals are claiming their 15 minutes of fame using Facebook live while committing terrible acts. That is one kind of video I do not want to see. This is just my opinion on live streaming and although it will continue, I hope they choose to revise it a little, so that before content is actually posted, it can be approved. Just my thoughts…..What are yours?
The question came up in the article by Mari Smith, “Should you merge your personal account with your fan page?”
So… I don’t have any fans really, besides my children and they are just kinda required to like me. Ha!
But I thought I would share a little bit about why I didn’t want to merge my personal account with my business page for this class. I like to know exactly what I am doing. I like to post things I am confident about and feel good sharing. I am learning here so I chose to opt out of merging with my personal account and make a new account for the business page. I think merging is a great idea if you are only using it to connect in the business world. I think if you use it at all on a personal level, it would be hard to keep some things private and only share and read comments from those that really matter to you. Friends and family. Sometimes we don’t need strangers comments or opinions. That would definitely be my reason for keeping them separate.
Read the article at http://bitly.com/2fyn7RN and let me know your thoughts! If you choose to merge accounts, feel free to watch the tutorial on how to merge accounts.
After reading the book “Why Social Media Matters” by Phil Cooke, I began to think about how I felt about social media. If I am being honest, I saw it as an invasion of privacy and I really didn’t want to have a part in any of it. The quote in the book by Leonard Sweet- “Sorry I just don’t do Facebook,” fit me to a tee! I began thinking about how I am connecting. The way that people connect to each other is through sharing experiences and communicating with others who share our interest and sometimes even people who don’t. Some of those experiences are what we view, read about and discuss on social media through Facebook, Instagram, and Blogs. Even Youtube can tell a story. Whether it is to promote our business or offer encouragement to others through our personal experience or product, that connection is important. One blog I read pretty often is Oklahoma City Mom’s Blog http://oklahomacity.citymomsblog.com/. I have a few friends who are bloggers but the most important thing to me is that I can relate to the stories. Some of the blogs are humorous, some promote their business, some announce activities to attend with your kids, but most of all they connect moms to other moms who could be struggling with the same issues in life. Most of the time, the words mean something to someone. Phil Cooke talks about connecting with your audience in his book and finding what exactly connects you with others. For me,it would be mom’s. The shared stories, quotes,and photos on any social media that make me feel like…. I was meant to hear that. Through social media we can reach people and what may be small to one person, may mean the world to another. Connection is the key.
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