Phil Cooke wrote an article called “The Surprisingly Little Known Secret to Reaching More People With Your Message”. I am quickly becoming a Phil Cooke fan. I like…no love how he uses the Bible in some of his articles to give an example of connection. This appeals to me for a lot of reasons, not only do I want to hear it, I need to. His basic message in the article was that people know what they want. They can’t always distinguish between a want or a need. He discusses a few products, like shoes, for instance where the need may be shoes but the want is “a basketball stars shoes”. They are selling a name. I believe in advertising a need and a want can be the same thing. I may decide I need a new purse, but I may want a Michael Kors purse. There is a difference. In advertising products, I believe we can connect with customers in various ways: Such as the baby in the Michelin Tire ad and the caption “Because so much is riding on your tires”. It appeals to parents emotions and makes them think about the safety of their children in a vehicle. Not just with a brand name or something wanted just because its expensive. I believe we can advertise in a way that appeals to the emotions. Wants aren’t always an expensive thing, sometimes what we want and need is to feel something.
How many people do you know that take pictures of their food and post it? I see this all the time with anything from new clothing someone bought or is wearing for the first time, to someone getting ice cream with their children. Often times there is a hashtag or a reference to where those things came from. Thinking about it?……I don’t often take pictures of my food but if it looks amazing and it makes me happy, I might. If I am out for someone’s birthday, I might take pictures and post them and post where I was and who I was with. I may not use social media a lot and I do not post every little thing I do or place I go but on the occasion that I really think something is special, I might post about it. And that’s just me.. one person. How many people do this? It’s like free advertising and companies have encouraged people to do these things. Companies like the ones in this blogpost http://bit.ly/2tKk69k by Sophia Bernazzi. I can honestly say I have gone to a restaurant because someone posted a photo of their food or experience there and wanted to try it for myself. This is the definition of user generated content. A few companies in the article discussed prompted this Instagram interaction by offering incentives. The one that I enjoyed the most and had the most meaning to me was the campaign to get women to post the real them. Aerie had women post pictures unfiltered of them in their swimsuits using the hashtag #aerieReal and Aerie donates $1 to National Eating Disorders Association for every photo. This idea promotes their business, makes women feel better about who they are unfiltered, and the money donated goes to a great cause. What more could we ask for? Is there a specific place you promote just by posting your photos on Instagram? I am going to try more in the future to give the places I enjoy some love on Instagram.