After reading the book “Why Social Media Matters” by Phil Cooke, I began to think about how I felt about social media. If I am being honest, I saw it as an invasion of privacy and I really didn’t want to have a part in any of it. The quote in the book by Leonard Sweet- “Sorry I just don’t do Facebook,” fit me to a tee! I began thinking about how I am connecting. The way that people connect to each other is through sharing experiences and communicating with others who share our interest and sometimes even people who don’t. Some of those experiences are what we view, read about and discuss on social media through Facebook, Instagram, and Blogs. Even Youtube can tell a story. Whether it is to promote our business or offer encouragement to others through our personal experience or product, that connection is important. One blog I read pretty often is Oklahoma City Mom’s Blog http://oklahomacity.citymomsblog.com/. I have a few friends who are bloggers but the most important thing to me is that I can relate to the stories. Some of the blogs are humorous, some promote their business, some announce activities to attend with your kids, but most of all they connect moms to other moms who could be struggling with the same issues in life. Most of the time, the words mean something to someone. Phil Cooke talks about connecting with your audience in his book and finding what exactly connects you with others. For me,it would be mom’s. The shared stories, quotes,and photos on any social media that make me feel like…. I was meant to hear that. Through social media we can reach people and what may be small to one person, may mean the world to another. Connection is the key.