Posted in Social Media Tools

Why Social Media Matters

After reading the book “Why Social Media Matters” by Phil Cooke, I began to think about how I felt about social media. If I am being honest, I saw it as an invasion of privacy and I really didn’t want to have a part in any of it. The quote in the book by Leonard Sweet- “Sorry I just don’t do Facebook,” fit me to a tee! I began thinking about how I am connecting. The way that people connect to each other is through sharing experiences and communicating with others who share our interest and sometimes even people who don’t. Some of those experiences are what we view, read about and discuss on social media through Facebook, Instagram, and Blogs. Even Youtube can tell a story. Whether it is to promote our business or offer encouragement to others through our personal experience or product, that connection is important. One blog I read pretty often is Oklahoma City Mom’s Blog I have a few friends who are bloggers but the most important thing to me is that I can relate to the stories. Some of the blogs are humorous, some promote their business, some announce activities to attend with your kids, but most of all they connect moms to other moms who could be struggling with the same issues in life. Most of the time, the words mean something to someone. Phil Cooke talks about connecting with your audience in his book and finding what exactly connects you with others. For me,it would be mom’s. The shared stories, quotes,and photos on any social media that make me feel like…. I was meant to hear that. Through social media we can reach people and what may be small to one person, may mean the world to another. Connection is the key.



My name is Kacey White. I am a student at Rose State College. I am majoring in Business Administration with an emphasis on Marketing and Social Media. I have three amazing children and I am looking forward to graduating December 2017. I am using this blog to display what I am currently working on and write about my favorite Social Media blogs.

3 thoughts on “Why Social Media Matters

  1. I think you hit the nail on the head there, Kacey, with relatability being such a big reason social media has exploded. One thing that differentiates “social media” from other Internet/etc. media is that there is value in being…vulnerable, I suppose. My favorite bloggers, Youtubers, and online businesspeople really do paint a picture of their life by telling one ever-expanding story! It’s so cool you’ve found a social media community with the OKC Mom’s Blog that fits you. 🙂

    Liked by 1 person

  2. I have never been one with words, but I feel like you kind of took the words out of my mouth. I don’t really get into sharing my life with everyone, I do have a facebook but I rarely use it. As you said though, social media does have many benefits. I have found a lot of hope and answers to questions I never would have known because of some “mom blogs” that I used to read. It is a great way to help each other out, to know that you aren’t alone.


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