Creating a Geofilter in Snapchat

This article about creating geofilters was so interesting. I haven’t had a lot of experience using Snapchat.  I didn’t even know what a geofilter was. Geofilters are a way you can show where you are and what you are doing. If you have locations enabled many places around the world can create a geofilter for you on top of your snap. You also have the option to create your own. Click on the link to find out how to start adding geofilters to your snaps http://bit.ly/2vfAlvt.

Customer Service…Period

The book by Micah Solomon, “Your Customer is the Star,” makes some really great points as far as millennials are the generation we need to cater to as a business. I have a little bit of an opinion about this because I have seen how times changing has affected a few different generations. I am quickly learning because I have millennial children and they help me figure things out. One thing that bothers me though is millennials may be the customers now and in the future, but we still have customers that are not of  that generation. Can we not cater to the needs of both? If the goal is customer satisfaction that goal should not be aimed at a certain age. It should be ALL customers. People do want things delivered quickly and they want the process to be simple and the waiting time to be almost non existent. It almost embarrasses me that I am a little bit like this. I do think there is a solution though.. I think you have to add technology and progress as the world progresses. However, I think you have to also consider those who are not changing with the time and who are struggling to find their way through the Walmart checkout lane. When I say that.. I mean sometimes I go to the store later in the evening and the self checkout is the only lane open. For some baby boomers this is so frustrating to navigate. So they need someone.. A Person.. to check them out or someone willing to show them. This is just one place. Imagine the frustration of paying bills or working a smart tv for those who have done this the same way for years and years. Either way… I think businesses should cater to both, take care of both and if they know how to do things..great! If they don’t… show them the way.. That is truly making All your customers the Star!

Mobile Apps for Perfect Images

The article I read by Social Media Examiner on the class Facebook page “4 Mobile Image Apps that Create Amazing Visuals” was an interesting read. The apps featured were Prisma, Ripl, PicMonkey and AdobeSpark. Now, I have had some experience using Adobe Spark Video so I chose to go with Adobe Spark Post to try it out. I will experiment more with the others later but wanted to give my opinion on Adobe. I love their product. It is easy to use, I can start it while I am out on my mobile app and I can continue to work at home just by signing in to my adobe account. Here are the top 6 things that make Adobe Spark appealing to me.

  1. Images are very easy to integrate into the app

  2. I can pick from various layouts and rearrange pictures and text the way I want it

  3. I can add visually appealing banners, boxes, shapes to any of my work

  4. I can choose from any of the color palettes or make my own

  5. Adding text is very easy and I get to pick from a variety of fonts and place the text where I want it on the image

  6. You can choose what platform you are using your image for….facebook, instagram, blog, twitter…..and it RESIZES it for you! (this is my favorite feature I think)

Recently my kids went to Florida and I didn’t get to go with them. I decided to try and put together some pictures for them from their trip. I will only post one because I don’t know that they would appreciate me sharing all of them. I thought the background was beautiful though and I like the way the post turned out.

Adobe Spark

You should try it out! Let me know what mobile image apps you currently use and love and why…would love to hear about them. And here is a link to a tutorial on using Adobe Spark from youtube. 

Want or Need…or Emotional Appeal

Phil Cooke wrote an article called “The Surprisingly Little Known Secret to Reaching More People With Your Message”.  I am quickly becoming a Phil Cooke fan. I like…no love how he uses the Bible in some of his articles to give an example of connection. This appeals to me for a lot of reasons, not only do I want to hear it, I need to. His basic message in the article was that people know what they want. They can’t always distinguish between a want or a need. He discusses a few products, like shoes, for instance where the need may be shoes but the want is “a basketball stars shoes”. They are selling a name. I believe in advertising a need and a want can be the same thing. I may decide I need a new purse, but I may want a Michael Kors purse. There is a difference. In advertising products, I believe we can connect with customers in various ways: Such as the baby in the Michelin Tire ad and the caption “Because so much is riding on your tires”. It appeals to parents emotions and makes them think about the safety of their children in a vehicle. Not just with a brand name or something wanted just because its expensive. I believe we can advertise in a way that appeals to the emotions. Wants aren’t always an expensive thing, sometimes what we want and need is to feel something.

Instagram….The FREEway to Advertising

How many people do you know that take pictures of their food and post it? I see this all the time with anything from new clothing someone bought or is wearing for the first time, to someone getting ice cream with their children. Often times there is a hashtag or a reference to where those things came from. Thinking about it?……I don’t often take pictures of my food but if it looks amazing and it makes me happy, I might. If I am out for someone’s birthday, I might take pictures and post them and post where I was and who I was with. I may not use social media a lot and I do not post every little thing I do or place I go but on the occasion that I really think something is special, I might post about it. And that’s just me.. one person. How many people do this? It’s like free advertising and companies have encouraged people to do these things. Companies like the ones in this blogpost http://bit.ly/2tKk69k by Sophia Bernazzi. I can honestly say I have gone to a restaurant because someone posted a photo of their food or experience there and wanted to try it for myself. This is the definition of user generated content. A few companies in the article discussed prompted this Instagram interaction by offering incentives. The one that I enjoyed the most and had the most meaning to me was the campaign to get women to post the real them. Aerie had women post pictures unfiltered of them in their swimsuits using the hashtag #aerieReal and Aerie donates $1 to National Eating Disorders Association for every photo. This idea promotes their business, makes women feel better about who they are unfiltered, and the money donated goes to a great cause. What more could we ask for? Is there a specific place you promote just by posting your photos on Instagram? I am going to try more in the future to give the places I enjoy some love on Instagram.

Text vs. Video in Social Media

Text_vs_VideoSo I read this article on how video is largely underutilized on Facebook and other social media. If you are interested in the article it can be found here http://bit.ly/2tF6ZWX. My Facebook feed is usually filled with videos people have shared so I was a bit shocked to read that. In the article they did a study on what kind of posts get the most interaction. And GUESS WHAT…..it was video. Posts with text only had a lot less response than a post with video. When people not only share video but upload their own videos, there is more interaction between users on the platform. It makes sense though. I am more engaged and likely to watch someone’s vacation video than I am to just read a post about their vacation with nothing but text to keep my attention. If I am looking for a way to do something… a #howto.. I am most likely to look for a video, not a text format information guide. I have never thought about how important video content is, even to me when I am learning. So definitely will be utilizing video more in the future. Here is a tutorial video to help you start today creating your own video using animoto.

Just to add a little something more to think about… Facebook Live is a big thing right now. When it is used for business events, documenting a vacation or something good, I think it is so valuable. What a great tool Facebook has created. What happens though when the content is not good. The downside to Facebook live is that it is truly LIVE stream and people have used it to document the things we don’t want to see in the world. It seems more criminals are claiming their 15 minutes of fame using Facebook live while committing terrible acts. That is one kind of video I do not want to see. This is just my opinion on live streaming and although it will continue, I hope they choose to revise it a little, so that before content is actually posted, it can be approved. Just my thoughts…..What are yours?